Websites and Local Area Marketing
A website itself is an important below the-line marketing tool and it can be built at a cheap price and have an immediate impact on your organization. Your franchisor or corporation probably boasts a company-wide website, which makes a lot of sense, so that the detail and cost can be spread across the entire organisation. The website should be a two-way medium that puts you in touch with your target clients and explains in detail your offerings and how to reach your organisation. It should gather and distribute leads and should collect prospect details so that you can build a database of potential clients.
Websites have the capability to reach world-wide audiences, which takes you out of your local area! Regardless, websites can also be tailored in such a way that if someone does a search for your products in your area, you can be found.
This is important because more and more people are going to the Internet first before reaching for the Yellow Pages. A professionally produced and presented website can increase the credibility of your company regardless if you are working out of a one-bedroom apartment or an expensive office block.
Your website can answer the same questions over and over and over again whilst you sleep and can upgrade the life of your printed material, radio and television advertisements by incorporating them on the site. You can produce forms and gather information as you need and provide your clients with valuable reports while collecting their details for your prospect database. The site can also be another cost-effective retail outlet for you without the cost of hard real estate.
Believe it or not, shy people not willing to contact you directly by phone are able to acquire information and if they wish to pursue things, they will often email you via the contacts section of the website.
There is an overwhelming amount written about websites about how they should be made and what they should say. Suffice to say that the content you display on your website is crucial because it has the potential to become the foundation for attracting clients to your site and establishing your company as the leader in its field. By regularly updating the content on your site, you can also attract search engines and, if the content is worthy, other businesses may build inbound links to your site.
There is some conjecture as to how many pages should form your website ranging from one simple tellall/sell-all page to adding as much content as you like. Regardless, it’s important to know that the heading or first line of the web page is the most important and the next in line is the first paragraph. Why is this so? Well, a web page is like a newspaper and people will scan for headlines before either finding something they like or moving on to the next page. Keep the reader engaged with clear, concise. and confronting headlines and strong first paragraphs.
Web pages are one of the most easily tracked marketing techniques available. In fact, you can obtain an astounding amount of statistics from hits through to hot spots within a page itself. Websites are also great for companies that can’t find enough room on their business cards to explain their products and services!
It’s one thing to have a fantastic website; it’s an absolutely different thing to have one that can be found.
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