Free: The Magic Word in Copy Writing
There’s no doubt people like getting things for free. If you include the word free in your headline somewhere, the ad is more likely to attraction attention. In fact, the most profitable campaigns I’ve read always had free sticking out boldly somewhere in the ad. There are some important things to remember however.
First, if you hoodwink people into reading your ad using a massive FREE at the top, then don’t deliver on your offer, your ad will definitely fail and your reputation will take a hit. You may also get a call from the regulators. For example, I once read an ad headed with the word FREE. The word took up a third of the ad. Underneath it said: soft drink with every main meal over $20. So what I thought.
Needless to say, that was something of a disappointment. It makes you feel cheated and misled, which in turn will make you even less likely to visit the restaurant, call the business or whatever it is the ad is trying to encourage you to do as a result of reading it.
If you use the word free in such a bold way, make sure that the offer is truly something remarkable, or else the whole thing will backfire and people will be turned off dealing with you (when they were neutral about buying from you before). Not all publicity is good publicity as Tiger Woods has recently found out.
Secondly, if you are offering something completely FREE (that is, with no obligation to purchase anything else) be prepared for a surprise.
I remember running a promotion with a florist. We handed out fliers offering a free flower. No one took us up on the offer. I was shocked. It was only later that I worked it out. Depending on the product or service, people are often too embarrassed to claim something free. It seems people who like buying flowers, like BUYING flowers. Free is not an attraction to them.
Maybe the promotion should have said: A free box of Swiss chocolates with every bunch of roses? All very well in 20-20 hindsight.
It’s strange but you have a better chance with a `free x when you buy a y’ appeal than you do with a `free x no strings attached’ approach. People just don’t expect to get something for absolutely nothing. They are cynical and mistrusting.
Free is probably the most abused term in advertising, so you need to remember to only get it out of the toolbox when you’ve got something pretty stunning to give away and, only when it is tied in with something else. The offer has to be compelling but credible, if you understand.
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Stop Blushing, Compulsive Lying, and Addictions with Hypnotherapy and Mindfulness Therapy
Do you want to stop blushing, compulsive lying or do you need an addiction treatment? These problems may be vastly different but they have two things in common - they can all cause anxiety to those who suffer from them; and all can be treated using hypnotherapy and mindfulness therapy.
Can you just picture the sense of freedom and control you will feel if you are able to finally gain control over blushing, compulsive lying or your addiction? If you’d like to regain control read on to find out how hypnotherapy and mindfulness therapy can put you in control of your life!
How to Stop Blushing
People often associate social anxiety and social phobia with blushing but this isn’t always the case. Just because you blush doesn’t mean you have social anxiety but blushing can lead to social anxiety. The interesting thing is that the fear of blushing, rather than blushing, becomes the greatest problem. Whether you have a problem with excessive blushing or not, you’ve probably noticed that when you’re in a situation that makes you fear that you will blush, blushing comes rushing!
The person who suffers from excessive blushing can feel they have no control over the actions of their body and this creates fear which makes matters worse - but mindfulness therapy combined with hypnotherapy can help you to control the fear and as a result, control the blushing.
Keeping a cool head so to speak becomes easier when you learn just how to let go of the fear of blushing. Hypnotherapy can help you to manage your mind body connection, including your relationship with temperature and facial flushes. If you have tried hypnotherapy for blushing and not achieved a result, it may be because it wasn’t combined with mindfulness therapy.
Mindfulness therapy is a technique that involves intentional, non judgemental experiencing of your sensations, thoughts and feelings. It allows you to gain an awareness and understanding of the mind-body connection. In essence, you’ll get to know your blushing problem intimately and as a result, be able to reduce fear and anxiety.
Stop Compulsive Lying
Compulsive lying or pathological lying is a learned coping behaviour which can destroy close relationships. Most compulsive liars have learned to lie as easily as they shake hands and rarely feel there is a problem telling lies. It’s easy to understand the devastating effect this problem can have on the personal, work and business relationships of the person telling the lies but for the compulsive liar, it’s difficult to control the problem.
What causes compulsive lying? It’s usually shame - an underlying feeling that they are unworthy, deficient or inadequate in some way. They begin to make things up and eventually compulsive lying becomes an almost unconscious, attempt to cover shame feelings by appearing special.
Effective treatment for compulsive lying involves mindfulness therapy, counselling and hypnotherapy. The techniques are combined to work with both conscious and unconscious habits of mind. Mindfulness and attachment therapy combined provides the person suffering from compulsive lying with a secure relationship with a therapist. Within that secure relationship they are able to be authentic and honest without fear of judgement. It allows them the opportunity to get to know themselves on a deeper level and deal with feelings of shame and inadequacy which in turn can remove their need for compulsive lying.
Treatment for Addiction
Addiction treatment usually involves counselling, rehabilitation, medication or a twelve step recovery program but most addictions suggest a deeper problem that needs to be addressed if a long lasting result is to be achieved.
Addictions are often an attempt to avoid feelings of anxiety, guilt, shame, anger and depression. The addiction might vary but whether it’s compulsive shopping, binge drinking, or an addiction to drugs, chocolate, coffee or gambling, the common element is an unconscious attempt to avoid unpleasant and possibly unconscious feelings.
Hypnotherapy combined with mindfulness therapy can be effective in addiction treatment. The addict is able to identify and deal with the feelings they’ve been avoiding, bringing them to a conscious level, thereby reducing the need to avoid them and gaining control over their addiction.
Blushing, compulsive lying and addictions have yet another thing in common - they are all essentially habits that rely on the sufferer being unaware of, or unable to deal with feelings that are for the most part, unconscious.
If you need addiction treatment a combination of hypnotherapy and mindfulness therapy may be effective for you. It can put you in touch with unconscious feelings and break the hold that addiction, blushing or lying has on you.
Travel the world, take pictures during your vacation and keep the memories
You do not need to be a millionaire to be able to travel around in the world these years if you live in an industrialized country and have a good job. If you are clever and search the web for vacation tips or travel tips, or cheap air flights, discount holyday rentals, cheap holidays, cheap holiday packages, or the like you should be certain to end up with some nice travel plans for an affordable price tag.
Travel to islands has always had a certain charm and you can find plenty of inspiration for island vacation here on this free website. Some of the islands covered here are Bahamas, Bermuda Island Vacation, different Cape Verde Islands and Caribbean Islands, Cuba, Dubai Islands, Hawaii, Hispaniola, Iceland, Islas Margarita, Paradise Island, Puerto Rico, Sal Island, Seychelles, St George Island, The Dominican Republic, Zanzibar, and many other attractive islands. The site and fellow site also look at travel gear, and how to prepare your travel, including lists of guide books. Some travellers search for sandy beaches, some like the dream of meeting a new partner on a romantic island holiday, and some are keen on windsurfing, birding or collecting shells on the island.
Some of the mentioned islands might be exactly what you have in mind when you think on an island vacation but you should also consider travel destinations that are on more traditional islands. For example will a stay in Denmark (Danmark) give you plenty of opportunities to visit and stay on small intimate islands, as the country Denmark has lots of smaller and larger islands. Many of these islands have a very relaxed and local atmosphere and the water around all islands are clean and fresh. You can visit Denmark all year round for vacation as Denmark has a mild climate, but the best months are from May until September. When the huge international meeting on climate change will take place in Copenhagen, Denmark, in December it will be at a time when Denmark is charming and cosy but the weather could be dull and wet, or even cold.
When you travel for vacation or on business be sure to bring your camera. From my own experience I know very well that to bring nice pictures home from a trip will prolong the good feeling from the travel and the photos will be an important tool for keeping the memories fresh and useful. We have lots of albums in chronological order with pictures from our travel around the world for 40 years. As part of your preparation of a travel you might research inspiring stock photos to get en impression of which kinds of photos to take. Pictures are also a useful source of general information about a country or great city, like Copenhagen that will host the climate change summit. The 40.000 delegates and other people that will come to Copenhagen to attend this very, very important international meeting should plan their time to be able to experience not only the capital Copenhagen but also some other parts of Denmark during the visit.