Fundraising for Schools, Clubs, Groups and Organisations
All fundraising groups must first decide what type of fundraiser they want to run. There are so many different fundraising companies offering their products and services these days, it can become a confusing and daunting experience to try to establish which company will best serve the needs of the group.
The first step for the group is to determine what they hope to accomplish with the fundraiser. After their goals have been clearly established and agreed on by everyone involved, they should set out to ascertain which fundraising company will best suit their needs and assist them to achieve the desired result. Each member should be asked to research fundraising companies and report back to the group on their findings.
Most fundraising groups want to achieve exactly what the name implies - they want to raise money, and most members of these groups are already busy people who don’t really have much time left to give on a daily basis. So it makes sense to try to avoid any fundraising ventures that take up excessive amounts of time, and also ones that require too much money or payments up front. The last thing a fundraising group needs is to run a high risk, time consuming fundraiser which could in the long run cause the group to actually lose money on the venture. It’s best to keep the event simple, manageable, and cost and time effective.
Deciding what time of year to run the fundraiser is an important part of the process. The group needs to do its homework and ensure that no other major events are taking place at the same time. For example, a school might want to run a Christmas fundraiser, but holding it too close to exam time might prove detrimental to a successful outcome.
Planning of the fundraiser is paramount. To make sure that everything occurs in an orderly fashion, the tasks should be delegated as much as possible. Each member of the group should take responsibility for at least one task. Setting deadlines for each task is a good idea, and extra time should be allocated to allow for mishaps and hold ups. This is because when the inevitable occurs and problems arise, the fundraiser can still progress smoothly and finish on time and as planned.
The group should create a budget for the fundraiser and stick to it. The event will need to be advertised, and this includes flyers, posters, brochures and newsletters. There should be an overall printing budget, which should include photocopying costs. The group should try to find a printing company who is willing to donate the printing costs, or perhaps reduce the costs in exchange for a small ad of their own on the advertisements.
At the conclusion of the fundraiser, the group should send out thank you notes to everyone who was involved and helped to organise the event, including those who donated time, merchandise or money. A detailed report on the success of the event should also be distributed to all members and their families.
If you’re looking for new fundraising ideas, Gold Star Gifts and Stationery are a Brisbane based fundraising company who supply quality novelty stationery and gifts to fundraising groups Australia wide. They offer tremendous rebates and free delivery, and supply everything that’s required to run successful fundraisers, including all brochures, order forms and final tally sheets. They can be contacted for a free information pack via their website.
Could the raw food diet for dogs be the healthy option?
Many people wonder if a raw food diet for dogs is worth trying for your dog. Is a raw food diet for dogs all it’s cracked up to be?
The large pet food chains market their dog food products expertly, spending millions on advertising, and we allow ourselves to be seduced by their clever marketing campaigns.
Are you possibly doing your dog harm by feeding them questionable dog food?
I have a young bichon frise who likes treats too much, so I was just happy that when she began eat healthily a few weeks after she started on a raw food diet for dogs.
Ire ad an interesting article one day which revealed some information about how processed dog food is produced including what actually goes into it, and believe me it made me feel sick.
Find out about the raw food diet for dogs
The wrong autoresponder email marketing can collapse your business
The wrong autoresponder email marketing can collapse your business, not build it.
A lot has been said about email marketing as an excellent tool for web marketing but few have been said about its pitfalls. If you plan to use auto responders as a booster for your online sales effort, you should pay particular attention to how your information is delivered to the readers. Basically, you should be concerned about the format in which the information is carried over.
In this article, we try to look at some of the much overlooked points that are a recipe for an email marketing campaign disaster.
Text format
When it comes to text on the internet, there are principally two main types that you can use in your email auto responders as part of your email marketing plain text like the one we see in notepad and html, the commonly used format on the web. Plain text normally contains no formatting but html text has formatting, variable background and can contain graphics.
Now let’s look at the reasons behind your choosing one or the other.
If you are reaching a simple readership without the need for extensive formatting and illustrations in your materials, then the best way to go is plain text for your email marketing. This style of text is easy to read ( as it has a white background) and loads easily because there are no graphics.
However, if you need to put links in your email marketing auto responders that readers will click on, then a problem emerges. People usually associate long links with affiliates. Even if you own the product being offered for sale, many people will shrug at the idea of clicking on a link because they know you are trying to hide behind an ezine or article to sell them a product.